Freedom and Traffic in Hotlanta
College Students decide to obey the law, and havoc reigns.
Several Atlanta-area students recenty videotaped themselves driving the speed limit on an Atlanta Freeway, complete with footage of other drivers responding with dangerous behavior, inclusing passing on the shoulder, breaking mirrors, and honking like crazy.
This is a fun little video from a small production company called Five Year Plan (the students themselves). I hope they get national exposure.
The video is an instant classic, and media and newspaper reporters will probably eat it up, which means the video will show on Late Night shows, local newscasts, and even in local papers. Can you imagine the exposure? What do you think it is worth in terms of advertising dollars? What about to the careers of these students?
Without getting too bombastic, this video is the driving force behind the Web 2.0. It's not the technology, that's the enabler. It's not the companies - those are just an online version of companies we've always known. It's the people. Web 2.0 is about unleashing the creative nature of the human brain and providing a platform where quality of content can compete with corporate branding and marketing. In many ways, Web 2.0 could be said to be the elevation of personal branding to the level of the corporate marketing department.
Don't take this as a negative for corporations - after all, content like this is now freely available, and corporations can utilize the creative power of the general public to lower expenses, connect with local communities, and watch the emerging of trends simply for the price of being involved.
The video itself, and the students, are not the revolution. The thousands and tens of thousands of individuals putting their talents online for praise and scorn are the revolution. Freedom is the promise of Web 2.0. Freedom.
Hat tip: Instapundit
Several Atlanta-area students recenty videotaped themselves driving the speed limit on an Atlanta Freeway, complete with footage of other drivers responding with dangerous behavior, inclusing passing on the shoulder, breaking mirrors, and honking like crazy.
This is a fun little video from a small production company called Five Year Plan (the students themselves). I hope they get national exposure.
The video is an instant classic, and media and newspaper reporters will probably eat it up, which means the video will show on Late Night shows, local newscasts, and even in local papers. Can you imagine the exposure? What do you think it is worth in terms of advertising dollars? What about to the careers of these students?
Without getting too bombastic, this video is the driving force behind the Web 2.0. It's not the technology, that's the enabler. It's not the companies - those are just an online version of companies we've always known. It's the people. Web 2.0 is about unleashing the creative nature of the human brain and providing a platform where quality of content can compete with corporate branding and marketing. In many ways, Web 2.0 could be said to be the elevation of personal branding to the level of the corporate marketing department.
Don't take this as a negative for corporations - after all, content like this is now freely available, and corporations can utilize the creative power of the general public to lower expenses, connect with local communities, and watch the emerging of trends simply for the price of being involved.
The video itself, and the students, are not the revolution. The thousands and tens of thousands of individuals putting their talents online for praise and scorn are the revolution. Freedom is the promise of Web 2.0. Freedom.
Hat tip: Instapundit
posted by franki durbin @ 9:12 AM PERMALINK
2 Comments:
So, what ways do you think it would be possible for the students themselves to harness this thing and receive some type of revenue from their production? Besides a free trip to NY to be on the Tonight Show, of course...
A video like this can be the ticket differentiating yourself in an employment search.
This would work well in advertising, journalism, and sales.
Other kinds of videos would be helpful in technical areas, writing, management, or the entertainment industry.
This is compelling content, and there is always room for compelling content in the business world.
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