An Orange You Can't Refuse
Grocery shopping for the "family" this week? You might have noticed something different in the produce section...
To promote the release of EA's The Godfather game, marketers slapped stickers on thousands of oranges to drive traffic to the promotional web site. These URL emblazoned fruits were placed in large numbers throughout busy public spaces. New York, Chicago and San Francisco were all hit.
Although I don't readily see the connection between Don Corleone and citrus, the site is fun and the approach is unique. Best of all, it got people talking and made the rounds in marketing circles today.
To promote the release of EA's The Godfather game, marketers slapped stickers on thousands of oranges to drive traffic to the promotional web site. These URL emblazoned fruits were placed in large numbers throughout busy public spaces. New York, Chicago and San Francisco were all hit.
Although I don't readily see the connection between Don Corleone and citrus, the site is fun and the approach is unique. Best of all, it got people talking and made the rounds in marketing circles today.
posted by franki durbin @ 4:13 PM PERMALINK
1 Comments:
There's a scene in the movie where Don Corleone is chasing his grandson around the garden. He's pretending to be a monster, and he takes an orange wedge and puts it in his mouth so that the peel covers the teeth. He's chasing the kid around the garden, and the kid turns around and sprays him in the face with the pesticide can.
(one of my all-time favorite movies)
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