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Brandstorming is a team blog written by Jim and Franki Durbin. We like to think of it as our idea playground.
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Monday, April 10, 2006

241 blogs on Cars, no dealers in site.

I'll admit it, I'm on a wild pitch to sell car dealers the use of marketing blogs to increase their monthly sales volume.

In my opinion, within two years, every car dealer out there should have a blog talking about their people, their sales process, their inventory, and their customer feedback. So last week, I went searching for car blogs.

There's the Carpundit. The Auto Prophet. Mark Tapscott. Even Edmunds has a blog. 237 other people do too (although far too many of them don't have RSS feeds).

Not one car dealer in the bunch. What do you think it will take? Will a dealer read about his dealership and look for ways to get his own name out there? Will an enterprising web design firm pitch a blog as a cheaper way connect to the public than a television commercial?

Or will there be an article in Wards Auto telling dealers that blogs are the wave of the future? (paid registration required).

The beginning of the article by Cliff Banks can be found at Keep Media.

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