MicroBusiness Blogging
A microbusiness is a company with less than $1MM in annual sales.
Here are some reasons on why to use a blog for your micro business:
1) A blog is cheaper than a website:
If you are a microbusiness, a professionally built blog looks better and is easier to maintain than 95% of the small business websites out there. They may not do everything an e-commerce site does, but they are easier to update, and companies who just need a web presence are better off spending $2000 on a blog than $4-$5,000 on a site that needs costly maintenance to update.
2) Blogs will make you money.
For a national brand, blogging is marketing. Large companies try to build brand loyalty, but measuring the impact of the blog is problematic because warm, fuzzy feelings are hard to measure. For a microbusiness, you simply count the number of people who read your blog, contact you, and then buy your product or service.
3) Websites are static they give very little information about our company, and cannot create an emotional connection with your clients.
A blog connects you to your audience, allowing you to give your information to those who most want it - consumers. People turn to the Internet for information before making purchases, but they don't always trust what they read. If they are reading you - you get the first shot at selling them.
Durbin Media Group can build you a microbusiness blog and get you started for $2000. The site will improve your search engine rankings, present a personal side to your business, and you'll get the instruction you need to use your blog to effectively market.
Here are some reasons on why to use a blog for your micro business:
1) A blog is cheaper than a website:
If you are a microbusiness, a professionally built blog looks better and is easier to maintain than 95% of the small business websites out there. They may not do everything an e-commerce site does, but they are easier to update, and companies who just need a web presence are better off spending $2000 on a blog than $4-$5,000 on a site that needs costly maintenance to update.
2) Blogs will make you money.
For a national brand, blogging is marketing. Large companies try to build brand loyalty, but measuring the impact of the blog is problematic because warm, fuzzy feelings are hard to measure. For a microbusiness, you simply count the number of people who read your blog, contact you, and then buy your product or service.
3) Websites are static they give very little information about our company, and cannot create an emotional connection with your clients.
A blog connects you to your audience, allowing you to give your information to those who most want it - consumers. People turn to the Internet for information before making purchases, but they don't always trust what they read. If they are reading you - you get the first shot at selling them.
Durbin Media Group can build you a microbusiness blog and get you started for $2000. The site will improve your search engine rankings, present a personal side to your business, and you'll get the instruction you need to use your blog to effectively market.
posted by franki durbin @ 7:50 AM PERMALINK
2 Comments:
So are you suggesting people run a blog on a blogging site? Or would you have them run it much the way they'd have a website hosted?
I'd recommend having a blog within a website. It keeps content fresh, but the business website provides a place for "hot leads" to go. My Vancouver Marketing Consultant website has really helped draw leads for my Vancouver marketing website. However, I treat the groups of visitors as distinct groups. Some are just gathering information. Others want information, but are pretty close to wanting to contact someone in my business. And others come to the blog and head for the website right away.
Andrea,
It would depend. A very small business like a self-employed insurance consultant or a home repair company doesn't need a website - so a blog might fit into the microbusiness marketing strategy, where free is a major part of what they look to do.
For larger businesses, a blog should never take the place of the main site. It might be incorporated into the site, but that would depend on the level a company wishes to commit to. I think a blog in the middle of a commerical site is distracting - but one featured as a prominent link might work better if you are really into the blogging strategy.
For most companies, I would suggest starting with a blog away from their main site, learning its uses and building a small community before attaching it to the main site.
For someone who already blogs and gets it, the blog should be front and center of their marketing efforts.
Thanks for the comment.
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