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Brandstorming is a team blog written by Jim and Franki Durbin. We like to think of it as our idea playground.
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Monday, April 17, 2006

RSS feeds blocked at the Firewall?

Shel Holtz writes on why companies should be embracing Rss feeds, not hiding from them.

The blocking of blogs and Rss feeds at the corporate firewall is a serious one for online bloggers. When I was inside, there were a lot of innocuous sites I couldn't see because my Sentian filter thought they were "pr0n" or games. As it turns out, blogs are sometimes hosted on the same server and similar IP's as other sites, which means filters block essential information in addition to the NSFW sites.

Let's not fool ourselves. Blogs are read by people at work, with huge dropoffs occuring on weekends and holidays. If corporate America decides to block Typepad or blogspot addresses, a large portion of the blogging community will effectively be shut out.

Blogs, to me, are now as ubiquitous as my cell phone. Banning my blogs would be the equivalent of banning my cellphone (which some companies do indeed do). It doesn't strike me as the best policy to drive your most web-savvy people out of the door with anti-blog policies. But then, what do I know? I left because they wouldn't let me plug in my flat-screen panel from home.

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