Pimp My Technology

Yahoo Tech launched weeks ago with nominal media mentions, but slow response from the tech savvy public. Never fear, "Hook Me Up" is here to save the day. A cross between Queer Eye and Pimp my Ride, the show helps the tech challenged defeat their digital woes.

Sounds like a grand idea. But I do see a bit of sweet irony here. The shows are designed to help those in our lives who can't even spell USB, right? But the episodes are only available online, and the individual has to have enough technology know-how to create and upload a video of themselves to be selected. Still, it sounds like a good attempt to drum up some much needed buzz. Besides, there's always a chance Xzibit will host season two.