Can Corporate Blogging and Fun Coexist?

I write several blogs. All-in-all, I've started about a dozen, and still write for three on a regular basis (Brandstorming being one of them).

For each blog, I have a "voice." It's something that happens when you do a lot of writing - you pick up a persona that becomes distinct from your off-line world and your other blogs. Franki and I now sign our posts because she didn't want my boring, "Corporate Jim" voice cluttering up her blogspace.

For her, blogging is a release - an attempt to write about things she likes. My "voice" for this blog was that of a professor slogging through material to make sure you are prepared for the exam. What's the point of that?

Business blogging is still brand new - no one quite knows the best way to go about it, but we know the world "authentic" is thrown around quite a bit. But what is authentic? Is it the character you take on when you're in front of your grandmother, or the one that you show to your friends at two in the morning at a dark club with loud music? Authenticity is not something that exists in a vaccuum, it exists in context. And the context of a busines blog, is, well, business.

And business is lethal to blogging. So rather than let Franki have all the fun, I'll be trying to blog more of my "authentic" personality. The reason is simple. No one wants to be lectured too, and a blog that only focuses on dry material, while good for search engines, won't capture people's attention the way a man in a red plaid shirt selling paper towels will.

In other news, you might have heard that Recruiting.com was purchased by Jobster. My take, and my part in it is recorded at www.stlrecruiting.com.

What were my initial reactions to the whole deal? I shared a family motto.
See - that's what the fun me is all about.