Mindcomet Blog says linkbaiting is bad

One of Mindcomet's blogs (the marketing company behind PayPerPost.com) thinks that companies should avoid link-baiting because it ruins branding efforts.

If a company were to ignore the need for fresh creative ideas and use the link baiting method, it could drastically harm their branding effort. Worse than the lack of consumer’s interest, if consumers caught on to the fact they were being baited, the company would have an extremely difficult time ever building strong relationships with consumers in the future. Once a company has been caught baiting consumers, the branding campaign is essentially lost. (italics mine)

Link-baiting is a technique where you write posts that match the most-searched words of the day or pick terms and topics that are outside of your normal blog focus. It's also called writing for traffic.

What makes no sense is if Mindcomet the company has employees who think link-baiting is bad for a company brand, how could they possibly support PayPerPost.com, where bloggers are paid to write positive posts?

It stinks to high heaven it does.

Yet another post I was not paid to write.