Blogs Multiply Your Marketing Efforts

Here is an example of the principles behind blog marketing.

It actually doesn't use a blog, so you don't have to say the word blog if you don't want to.

Bill Tancer at Hitwise, one of my RSS reads, found the term Golden Spruce was the 9th ranked search one day.

He had not clue what a Golden Spruce was, so he searched himself and found out it had to do with the NBC Treasure Hunters Show. NBC works with Ask.com (who is trying to improve their ranking as a search engine) to provide clues for the Treasure Hunt. It's a great way to leverage the internet, television, and individual enthusiasts to mutliply the effect of branding and marketing.

Of course, a rising tide lifts all boats.

As a sidenote, I went off on a tangent during my wild goose chase. Searching on Amazon I found that a book, The Golden Spruce by John Vaillant was released in the paperback the same week that searches for golden spruce spiked. Could be a coincidence or perhaps a clever product placement by John's publisher.

Learning to take advantage of those coincidences is the key to blog marketing. Everything a company does can be magnified with blogs, even if that is as simple as posting your best commercials on a website vlog (video log).

If you're small, your direct mail, newspaper, and television advertisements should be linked - at your blog, allowing you to extend the impact of your marketing, and provide a place for people to send your best pieces to their friends.

Consumers swap music and television choices with their friends. Don't you think they'd send out clever advertisements?