Dell Just Can't Catch a Break

Coming on the heels of a disappointing blog launch, Jackie Huba catches a story on ZDNet that says the Dell blog: http://www.one2one.dell.com has an unfortunate doppelganger one2one.com. which is a pr0n site.

No, I didn't link the adult site, but I bet they've been checking out their traffic stats lately.

Dell's blog strategy has come under fire, and the word has been we're supposed to hold off for two weeks to give them a chance to catch their breath. Wouldn't it be better if Dell has shelled out some money to blog consultants, or at least reached out to different bloggers to check out their strategy before launching? There is a difference between Joe Blogger starting a site and Dell doing so - Dell is paying hundreds of millions in salary to marketing, PR and IT folks who should be up to date on how to launch any marketing program.

The problem is simple - many large corporations just can't get it through their heads haven't fully realized that a business blog is a project - one that should be managed and allocated sufficient funding like any other project.