MindComet uses PayPerPost.com to improve SEO results

PayPerPost offers small amounts of money to bloggers to write very small advertisements for their clients. Does that make any sense?

In my opinion, the PayPerPost.com experiment is about Search Engine Optimization, not marketing or branding.

Companies can generate 30-day links from bloggers for the price of $5. This has been done in a myriad of ways for other companies, but what makes this so bad is the advertisements look like posts and don't have to be disclosed.

If bloggers are disclosing the posts, they're ruining their reputation for very little money. SEO companies will pay high-ranked blogs a lot more for links.

If bloggers are not disclosing the posts, they're posting false information for profit, which Ted Murphy admits is not what they're suggesting.

Another fun set of questions:

Are the comments on the PayPerPost.com blog real or fake? (Most are anonymous)
When you see a comment or a blog praising PayPerPost, is it real or fake?
When you see a post from a well-known blogger praising PayPerPost, is it real, or fake?

How can you trust anything you see on PayPerPost.com when Ted is now offering people $5 for their opinion through the service?

This is a Pay-Per-Link SEO-goosing project that furthermore requires you to put your social security number on their site.

More Reading:


ZDNet, Tech Crunch, Jeremiah, Naked Conversations, BusinessWeek, Marianne Richmond (STL)