Papa John's uses "peephole" marketing

Adverblog shows us Quorum/Nazca Saatchi & Saatchi's award winning approach to direct marketing for Papa John's. Instead of the status quo mailers we're used to receiving, the agency embarked on a deliciously clever concept. The idea? A cardboard cutout ad that attaches to the outside of your front door that looks remarkably like a pizza delivery boy standing outside with your sausage, pepperoni & green pepper pizza. It's a very playful approach to direct marketing. Thumbs up for Q/NS&S.