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Brandstorming is a team blog written by Jim and Franki Durbin. We like to think of it as our idea playground.
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Wednesday, August 16, 2006

Automotive Advice for Women: Ask Patty

Here's an example of how to use a blog to pitch a business. AskPatty bills herself as a website for women to learn about car buying, selling, maintenance, repair, car care and car safety.

It's a well-designed site with a great consumer demographic. When hearing about the Long Tail, we don't always think about niches, but a nice that caters to a very specific audience with a very specific purpose is bound to create a loyal audience.

Where better to research car buying in a feminine-friendly way?

I love this site, and I love the ideas behind the site. It's pro-women, not anti-man, and Patty really reaches out to other women to get their voice heard. The site has only been around since May, but it's worth taking a look at (even if you're a guy).

1 Comments:

Anonymous Jody DeVere said...

Jim,

Thanks for the mention!

Jody DeVere
President
Ask Patty.com, Inc
www.askpatty.com

8:09 AM  

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