Blog Marketing Case Studies

There is already more written on the topic of blog marketing then one person could read in a lifetime. Blogging is still supposed to be the next killer app for business, but every pdf, powerpoint, speech, book and presentation still presents the same few examples when discussing the "power" of blogs to influence sales.

Kryptonite, Dell, Microsoft employment, Dan Rather and Howard Dean are the stories, but surely a cultural phenomenon that will change the way businesses interact with customers would have more, well, proof.

I'm blog savvy, so the list of blog successes I can think of Southwest Air, Starwood Resorts, GM, IBM, Sun, and a host of Web 2.0 companies that started blogs to great fanfare, but mostly have abandoned them. Starting a blog and writing a blog and building traffic is a personal success, but when does that translate into a professional success?

I'm tired of having to cite Charlene Li winning a $1 million account because of her blogging. I believe there are success stories by the thousands out there, and am committed to finding them.

If you are a blog marketing consultant, send me a note and in the next few weeks, I'll follow up with my new sites on Case Studies, designed specifically to give our burgeoning industry a central location to showcase our successes. If you have a client that has experienced increased sales with a blog marketing campaign, I want to hear about it and promote it, and you.

More next week.

Send an e-mail to me at jdurbin at durbinmedia dot com with the title Blog Case Study.