Friday Roundup

Friday already? The week has flown by. Here's what the brands have been up to this week:

• State Farm gets hip. That's right, it's not your dad's insurance company anymore. Nowwhat.com is aimed at 18-24 year olds, and comes close to making the insurance business seem cool. We havent' seen them yet, but the TV spots sound surprisingly good. They also make no mention of State Farm - but are designed to drive traffic to nowwhat.com. See what Brandweek had to say about it.
  
• No one likes dimly lit parking garages, and from the looks of it they'll be even more frightening if this anti-violence outdoor campain takes off. Surely we can all see the irony here. Note to self...for clever robbery decoy, hide behind structural column opposite this guy.
  
• We love this spot for Cap'n Morgan, showing us just how creative a guy (and his posse) can be when in need of an alibi. Funny and very well done by Grey Worldwide.
  
• Gross. Repulsing. Awful. But it does get its point across. Watch this "belly dancing" anti-smoking spot aimed at Virginia teens.