Market Intelligence Services: Net-Savvy Executive
Nathan Gilliatt is a blogger I like a lot, and I've never met the man. It doesn't stop me from shaking my head in wonder at how he takes complex ideas and puts them into his blogs. The man gives away more good stuff than most people sell.
His latest idea is the use of marketing intelligence using RSS. It's not new, but the way he pitches it is.
Check out his dashboard. Now imagine this is how you received up to the minute information specifically tailored to your industry. Sort of a YourCompanyCNN.
Most companies have their IE home pages set to a intranet. What if you had a home page set to a dashboard that gave you up to the minute information on your industry, your competitors, and your products? Imagine combining a company newsletter with the power of RSS feeds and all sent directly to your home page?
That's a powerful tool every company should have. I'd be willing to be Nathan and I could work together to deliver it to you. Sure, you could try this by yourself, but there's a big difference between creating a dashboard and creating an information center.
Durbin Media Group provides market research to companies that includes online monitoring (including blogs), trade publications, news stories, trends, personalities, employment, statistics and even the occasional dash of humor.
If your company newsletter is suffering from a lack of relevance, why don't you give Nathan or I a call and let us spice it up for you.
His latest idea is the use of marketing intelligence using RSS. It's not new, but the way he pitches it is.
Check out his dashboard. Now imagine this is how you received up to the minute information specifically tailored to your industry. Sort of a YourCompanyCNN.
Most companies have their IE home pages set to a intranet. What if you had a home page set to a dashboard that gave you up to the minute information on your industry, your competitors, and your products? Imagine combining a company newsletter with the power of RSS feeds and all sent directly to your home page?
That's a powerful tool every company should have. I'd be willing to be Nathan and I could work together to deliver it to you. Sure, you could try this by yourself, but there's a big difference between creating a dashboard and creating an information center.
Durbin Media Group provides market research to companies that includes online monitoring (including blogs), trade publications, news stories, trends, personalities, employment, statistics and even the occasional dash of humor.
If your company newsletter is suffering from a lack of relevance, why don't you give Nathan or I a call and let us spice it up for you.
posted by James Durbin @ 6:42 AM PERMALINK
1 Comments:
OK, I'm blushing now. Thanks, Jim.
The dashboard was the inspiration, but it's grown way beyond that. And I wasn't planning to give away the blueprint for the whole intelligence delivery system. There's still plenty of work between the idea and the implementation, and yes, I'd be happy to talk to companies who want one.
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