Big Plastic Factory Goes Public

Core has been a St. Louis creative force for as long as I can remember. Now they are taking their quirky web-based comic strip public. The once private Big Platic Factory, dubbed "experimental candy-noir," features a cast of odd characters that live, dream and blog before our very eyes.

What began as simple creative release turned into a cult following among friends and family of the artists who created this fictional world. As subscriptions and inquiries grew, the team realized they had something worth sharing with a broader audience. The semi-bi-weekly series now features collaboration from musicians and other creative artists.

It's an odd little collection of shorts to be sure, but even AdCritic has started getting the word out about Core. To me it's less about the enigmatic comic and more about how something recreational and fun can turn into business gold. Its the driving force behind the success of viral videos and random YouTube stars.

By lowering the barrier to entry we've enabled everyone to exercise their creative muscles, not just big agencies. Technology is ripe and at our fingertips. Venues to show our wares are available within a few mouse clicks. Anyone can showcase their talent and share it with others (who knew the Numa Numa guy would be such a hit?). Sure, you get 95 duds for every 5 winners. That's the beauty of CGM and the power. What better time to be part of the online community?

Sounds like it's time for Jim and I to make all those videos we keep scripting. Stay tuned, friends. Stay tuned.