Brandstorming is now, Brandstorming
The name of the blog you're reading is Brandstorming. It was Franki's idea (most of the good ones are), and we looked at acquiring the name when we first started Durbin Media Group.
The name was, of course already taken, and we didn't want to bid on it because we were saving our cash flow for the business.
About a month ago, Miki Saxon, who runs RampUpSolutions, and who blogs at MAPping Company Success, sent me a note letting me know that while looking for my blog, she stumbled across http://www.brandstorming.com and saw it was available.
Franki and I were seven months into the business, and are pleased at the growth of the brand, the blog and the business, and after a couple of conversations, decided to make the bid.
We bid 2/3's of the asking price (we later found out that you should start at 1/2), and the owner accepted. After using the 2C0.com checkout process (they even called to make sure the transaction was real - nice security feature), the domain was transferred to our register.
We haven't changed the main address - but you can now access this blog by typing in www.brandstorming.com in your address bar.
Long term, I think this is a good strategy. There's a lot to be said for owning your own domain, and the name brandstorming, is just such a good one. Now we need to get to work on stlrecruiting.com, if we ever have the time...
The name was, of course already taken, and we didn't want to bid on it because we were saving our cash flow for the business.
About a month ago, Miki Saxon, who runs RampUpSolutions, and who blogs at MAPping Company Success, sent me a note letting me know that while looking for my blog, she stumbled across http://www.brandstorming.com and saw it was available.
Franki and I were seven months into the business, and are pleased at the growth of the brand, the blog and the business, and after a couple of conversations, decided to make the bid.
We bid 2/3's of the asking price (we later found out that you should start at 1/2), and the owner accepted. After using the 2C0.com checkout process (they even called to make sure the transaction was real - nice security feature), the domain was transferred to our register.
We haven't changed the main address - but you can now access this blog by typing in www.brandstorming.com in your address bar.
Long term, I think this is a good strategy. There's a lot to be said for owning your own domain, and the name brandstorming, is just such a good one. Now we need to get to work on stlrecruiting.com, if we ever have the time...
posted by James Durbin @ 8:07 AM PERMALINK
1 Comments:
congratulations on getting that domain name secured! I think it's a great play on words and a strong name to have.
I tried, to no avail, to buy reese.com. However, I have about 20 other names I need to try to develop out, all related to expression engine. Hopefully that foresight will pay off.
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