Small Business Blogging Interviews

Business Blogging is still in its infancy, primarily because the idea of using blogs to make money hasn't yet permeated into the national consciousness. Far too many news articles and trade publications discuss the use of blogs to start a conversation with an audience, instead of finding novel ways to take advantage of the self-publishing nature of blog software.

One of the people boldly swimming against the tide of public opinion is Brian Brown of Pajama Market. Brian interviews small businesses that use blogs to market their product, and then posts those interviews and reviews on his website, Pajama Market.

Dennis Kennedy and the St Genevieve Winery are two St. Louis examples of business blogs, but Brian also has retail shops, personal and professional services, and small businessnes that often use more traditional marketing avenues, but lack the budget.

Is Business Blogging right for you? That's the biggest question Franki and I get when someone calls. From large corporations to one-man (or one-woman) shows, everyone thinks that blogging is for someone else, but not for them, despite evidence that GM, Southwest, Starwood Resorts, Sun, Honeywell, Wells Fargo, and a host of other corporations, not to mention hundreds of microbusinesses have used blogs successfully.

Can blogs help you? Yes. They are a form of marketing, just as radio, or print or direct mail is a form of marketing. The question is not if blogs can help your business. The question is whether the time and money invested in blogs help your business more than another form of marketing.

To find out if Business Blogging is Right for You, click on the link or check out the box to the right.