Usings Blogs To Market Yourself at Trade Shows

Do you attend trade shows or expos? Is there a major industy event you regularly attend? Have you ever paid for a booth or tried to get leads by attending a conference.

Then you should have a blog. I want to show you an example of why. I was on a panel at the Kennedy Expo in May on the topic of Blogs in Corporate Recruiting Departments. After the event, I reported on my time there, discussing companies I saw, people I spoke with, and specifics about the conference including where we ate, stayed, and how the conference was run (very well, that's how it was run).

So please try this.

Go To Google.com. Type in "Kennedy Expo"

Four of the top six results are blogposts I wrote for Recruiting.com and StlRecruiting.com.

In other words, when people curious about the Kennedy Expo go to Google and search for information, four of the top six posts also mention my company and my blogs.

I wonder how much vendors spent trying to get leads from that conference. Where are they in the search engines? I wasn't selling anything, but if I was, at least in the online world, I would have first crack at people who went, wanted to go, or heard about the event.

That's the power of blogging. Now, it's not as easy as just starting a blog, and voila! search engine placement. But Durbin Media Group can teach you how this works.

If you're interested, that is.