Learfield Interaction
We had the opportunity to sit down with Sam McPheeters of Learfield Interaction last week - Learfield is a cool company that works primarily in the radio space creating content for advertisers.
They have branched out into blogs, and you can see them here at Learfield Interaction on a Typepad account, where they chief blogger and operations director, David Brazeal, was kind enough to mention us.
What's interesting, or at least should be, is that in certain ways, our two companies are competitors. Franki and I sell blog marketing as one of our product marketing efforts, but so too does Learfield. And yet we link each other - how can that be?
Primarily it's because of the stage we're in for business blogging. There are so few consultants out there that the biggest challenge we all face is educating decision makers on the benefits of business blogging, not winning a piece of business once a decision maker is ready to go.
Also, they're bigger than we are and focus on different niches - but still, there are sections of each of our audiences that could hire either one of us. So we met with Sam and talked to Dave to find out how we could work together, instead of worrying about how we might compete.
And if we're successful at working together, all of our clients win.
Which reminds me - if you are looking for superior podcasting - working with a company that actually puts together top quality podcasting as part of a larger marketing campaign - there's someone I want you to talk to named Sam.
-Jim and Franki
They have branched out into blogs, and you can see them here at Learfield Interaction on a Typepad account, where they chief blogger and operations director, David Brazeal, was kind enough to mention us.
What's interesting, or at least should be, is that in certain ways, our two companies are competitors. Franki and I sell blog marketing as one of our product marketing efforts, but so too does Learfield. And yet we link each other - how can that be?
Primarily it's because of the stage we're in for business blogging. There are so few consultants out there that the biggest challenge we all face is educating decision makers on the benefits of business blogging, not winning a piece of business once a decision maker is ready to go.
Also, they're bigger than we are and focus on different niches - but still, there are sections of each of our audiences that could hire either one of us. So we met with Sam and talked to Dave to find out how we could work together, instead of worrying about how we might compete.
And if we're successful at working together, all of our clients win.
Which reminds me - if you are looking for superior podcasting - working with a company that actually puts together top quality podcasting as part of a larger marketing campaign - there's someone I want you to talk to named Sam.
-Jim and Franki
posted by James Durbin @ 11:42 AM PERMALINK
1 Comments:
I really think that strategic partnerships can help grow a business and service clients in valuable ways.
I initially came from a highly competitive 'world' of fellow designers. As I shifted my company's focus into some more marketing and branding strategies, I found that I was less concerned about prior competitors, and sought out strategic partnerships or alliances with new types of companies and people. It's helped my business a lot. Congrats to both of you!
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