Some People Claim to "Live" in Their Cars. Marc Horowitz Really Did.

I'm gone two weeks and return to find an American is living in his Nissan Sentra for a promotional campaign. I love this country!

In case you missed it, Marc Horowitz proved that you can in fact live in a Nissan Sentra. The $40M campaign was created to give credence to the Sentra's tagline: “The next generation Sentra. You could pretty much live in it.” Best of all, Marc blogged the experience so that we could all know the joys of waking up to the sunrise through the windshield of an import.

Love it or hate it, the spots are at least DVR-proof. We were forwarding through commercials until these raw, unpolished-looking scenes took over the screen. To be fair, this isn't a glamorous campaign. But let's admit that the Sentra is not a glamorous car. So targeting 20-30 year olds this way isn't necessarily a bad idea. Especially when you factor in the impetus for the campaign, as shared by Motortrend:

"Inspired by the research photos taken inside the cars of hundreds of 20-30 year olds, the all-new 2007 Nissan Sentra will debut this month in an unprecedented marketing campaign. The research demonstrated that young people use their car as if it were another room in their home -- filled with gym clothes, sports equipment, music (in all delivery forms), food, and ways to communicate with the outside world."

Whether or not it boosts car sales is yet to be determined, but it was good to see something different on the TV screen. To get a better sense of what comedian Marc endured, visit his 7 Days blog to learn about requirements & boundaries, pranks pulled on him and personal hygiene tips too unsavory for the small screen.