Spend Your PPC Money With Us
I'm a blogger, so it's only fair to say that this post is not going to be objective concerning the power of PPC versus blogs in driving online sales.
I think PPC is oversold to small businesses and have yet to hear anyone that is happy with it. Strong words? You betcha - but it's time to take the gloves off. I can't sit through another meeting hearing about thousands spent on PPC with no results to show.
PPC is a great idea. I'm not an expert at it, but I do know that several large companies with excellent web expertise make a lot of money with targeted search ads. Clearly it works for some people.
At the same time, I know a lot of local St Louis businesses that have experimented with PPC and have nothing to show for it but monthly invoices and no sales. These small businesses tend to be sold a bill of goods on how PPC is a great search tool, but all too often they have no position in the organic search results, and thus every month there's another bill in the mail with no long-term performance.
Blogs can fix that.
My answer is based on anecdotal information, but it's important in my mind to help small business owners paying thousands of dollars in ill-conceived and ill-advised PPC campaigns and seeing no results. Quit paying your ad agency or web partner the PPC money and hire a decent blogger. If you are spending more than $500 a month in PPC and not seeing the results, then hiring the services of a competent blogger is really your only choice.
Why do blogs work? When done right, they push high quality content out to the search engines on a regular basis. They are categorized, archived, and highly-linked (also bonuses for search engine ranking). Also, organic search results (as opposed to ads at the top and on the side of the results) are trusted more by the consumer. And blogs don't cost you money every time someone clicks on them (no click fraud on a blog).
Is it easy? No. But it's cheaper than PPC with better results, even if you're paying a blogger to write about your industry.
Does our company sell blogging services that benefit from this situation? Yes, we do. There's no point hiding it, and we want to be upfront about it. But please, please - if you are a local St Louis business pouring money down a PPC hole and seeing no results, call me. I will tell you what you should do and you can do it on your own or hire us to help you. At the very least, I'll connect you with some St Louis bloggers that can help you make the decision.
And I say all this with the utmost love in my heart for Google.
I think PPC is oversold to small businesses and have yet to hear anyone that is happy with it. Strong words? You betcha - but it's time to take the gloves off. I can't sit through another meeting hearing about thousands spent on PPC with no results to show.
PPC is a great idea. I'm not an expert at it, but I do know that several large companies with excellent web expertise make a lot of money with targeted search ads. Clearly it works for some people.
At the same time, I know a lot of local St Louis businesses that have experimented with PPC and have nothing to show for it but monthly invoices and no sales. These small businesses tend to be sold a bill of goods on how PPC is a great search tool, but all too often they have no position in the organic search results, and thus every month there's another bill in the mail with no long-term performance.
Blogs can fix that.
My answer is based on anecdotal information, but it's important in my mind to help small business owners paying thousands of dollars in ill-conceived and ill-advised PPC campaigns and seeing no results. Quit paying your ad agency or web partner the PPC money and hire a decent blogger. If you are spending more than $500 a month in PPC and not seeing the results, then hiring the services of a competent blogger is really your only choice.
Why do blogs work? When done right, they push high quality content out to the search engines on a regular basis. They are categorized, archived, and highly-linked (also bonuses for search engine ranking). Also, organic search results (as opposed to ads at the top and on the side of the results) are trusted more by the consumer. And blogs don't cost you money every time someone clicks on them (no click fraud on a blog).
Is it easy? No. But it's cheaper than PPC with better results, even if you're paying a blogger to write about your industry.
Does our company sell blogging services that benefit from this situation? Yes, we do. There's no point hiding it, and we want to be upfront about it. But please, please - if you are a local St Louis business pouring money down a PPC hole and seeing no results, call me. I will tell you what you should do and you can do it on your own or hire us to help you. At the very least, I'll connect you with some St Louis bloggers that can help you make the decision.
And I say all this with the utmost love in my heart for Google.
posted by James Durbin @ 1:25 PM PERMALINK
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