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Brandstorming is a team blog written by Jim and Franki Durbin. We like to think of it as our idea playground.
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Wednesday, December 20, 2006

A Diamond Is Forever, Says TiVo

So while surfing with my TiVo, I ran across one of their marketing promotions that said I could win a $25,000 necklace designed by Heidi Klum.

The $25,000 caught my eye, so I clicked through and it told me to go to adiamondisforever.com

That I wasn't happy about - I prefer promotions that let me access things from where I am at that moment (in front of the tv, not in front of the computer), but I dutifully turned off the television (actually, I put in on Live 365 to check out Cafe Cody), and pulled up ADiamondIsForever.Com.

Ah, a diamond website done entirely in Flash to get me to buy things for the holidays! I look for the sweepstakes (it's here), and find out it's this cute little crossword puzzle, all done in Flash. I knocked it out (making the mistake of losing it when I actually typed in a google search), but it helped that the puzzle tells you when you make a mistake.

72 questions to be entered into the grand prize. It might be worth your time.

Now if I could just remember who the Diamond Is Forever logo comes from...(honestly, I don't remember). Not a bad marketing campaign.

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