Blogger Gets $100,000 Sponsorship Deal

For those keeping score on such things, Joel Cheesman, an Employment SEO guru, has just announced a sponsorship of his blog, Cheezhead.

JobCentral, a career site and job board, is the sponsor, and the deal is for $200,000 over two years.

In a meeting of the minds, we came up with a deal for 2 years worth $100,000 that would make JobCentral the featured sponsor of the site. For their support, Cheezhead will provide a myriad of ways to build their brand without creating intrusiveness for visitors, such as their logo in the header.

That's not chump change, and considering Joel's track record in bringing publicity, advertising, and SEO rankings to his clients, it's a good deal for JobCentral.

So what's the moral of this story? If you're a blogger, spend time developing your reputation in your market niche. Build your name, contribute to the community, and when the time comes, rather than putting search ads on your sidebars, consider corporate sponsors.

If you're a company, and you're a bit nervous about getting into blogging, consider sponsorship as a way to learn and benefit from business blogging without having to do the dirty work of writing and having legal parse your words.

Great job, Joel. Let's get this story out to bloggers and marketers as fast as possible.