How Blogging Helps Small Business
We like Brian - and though he could be considered a direct competitor, we link to him because, well, his information is accurate and there's plenty of business to go around (linking to competitors is one of those things that bloggers do).
His latest column is a gem, and he boils down one of the main reasons you should be business blogging. It makes your work "fresh" again.
My recruiting business was improved by my blogging - being forced to write about situations in a professional manner, but also being forced to think about my business. Why would I be a better choice than another recruiter.When you are writing a blog, you are constantly looking for new things to write about. Different angles you've never noticed about your company suddenly appear. The old things that you've dealt with a million times are new again to your new audience, and so they are new again to you. Readers comment on your stories creating yet more new and fresh ideas on old themes.
This process can't be helped. As you look for more things to write about, you are forced to examine your company in a new light, perhaps more from your clients' perspective. You are forced to find every last "neat" thing about your company that exists. And when you are constantly looking for "neat," "cool," "interesting," things to write about, your company starts feeling neat, cool, and interesting to you again, perhaps how it did when you first began the company.
Brian hits that right on the head. Blogs help you broadcast your message, but they also help you find that message. That is their real value.
posted by James Durbin @ 5:26 AM PERMALINK
5 Comments:
jim, thanks for the link to copyblogger--that is a SUPER useful site!
My own work could use a subway injection (fresh) on the blogging front. You and Franki keep yours going pretty darn well...I'm always eager for one of your new posts. How much time would you say you spend each week on writing blog entries here?
I'll answer here too so we get both sides. I'd say I take about 15 minutes to write a post. So the time per week varies, as we keep several blogs going.
But my secret is I write when something inspires me. I never write because I "have to" or "should" - and to me that's the key to keeping it fresh. It also helps having more than one author, as each of us have a truly unique writing style. Not to mention areas of interest.
Jim...your turn to chime in with your response...
My blog posts go from 3 minutes to an hour or more, depending on the topic and how serious I want to be.
I find my secret is constantly writing and determining when I want to post, versus sitting down to write when I feel the need to post.
I use a couple of folders to keep url's and good topics, split up by the different blogs.
Hey guys. Nice post. I, too, have seen great benefit in my business development through blogging. Check out the post I wrote today about what I feel is one of the most important reasons small business owners should blog.
Thanks James. I like you too.
:)
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