Nothing Makes Me Laugh Like Extortion

I've been looking for this commercial for months. It is my favorite of the "What Happens in Vegas..." collection of spots. While the other commercials I've seen all show a couple being vague about their weekend adventure or parents being more lax with kids upon returning home, this spot hits below the belt. What the creators are able to do in terms of storytelling and tension building in 30 short seconds is nothing short of impressive.



What is fascinating about the current campaign as a whole, is that it never shows us Vegas at all. We see everyday people enjoying (or in this case buying) their privacy. They drive home the tagline by letting the charaters keep the exposure of their antics confined to the Strip. Great strategy in this era of limited privacy and overexposure.

Best of all? Unlike the K-Fed Rollin' VIP commercial for the Super Bowl, the events in the Vegas spots directly tie into the brand. There is no bridge needed to get us to recall the sponsor. Not everyone creates such a strong connection with their campaigns. Before you click on this link, do you even know what company hired K-Fed to star in their big game ad?