Rosenberg Communications Launches a New Site

Rosenberg Communications, who I wrote about a couple of posts ago, launched a new site for their PR practice.

The previous post described my opinions on best practices for PR Firms communicating with Blogs. I felt Derek Karchner had done a great job passing on information about one of their clients, the Hitachi Foundation, and wrote about his efforts.

I got an e-mail today about launching the site, and it seems Rosenberg has repaid the favor, mentioning our review in their announcement. That was a nice thing to do. Who said bloggers and PR folks can't be friends?

To be clear - there is no work between Rosenberg and Durbin Media. And I'm not writing about them for payment or because they wrote about me. They won my trust, and now I want to help them - hopefully with some of my Google Juice and by passing their name to people I know.

Contrast that with a firm that sends me the latest press release, but doesn't even know what I do or tell me where they read me, if they read me at all. Or worse, the canned fake, I read your blog all the time and think you're great - please talk about my client. Yes, I do get notes likes that.

Politeness and sincerity will get you everywhere in the blogosphere, and in the real world, too.