Schwarzenegger Would Be Proud

There are only so many ways to sell hair care products. But this is a compelling visual campaign even Arnold ("Ahh-nald") would appreciate. To communicate that the product strengthens hair, healthy strands are braided (or Photoshopped) to look like a muscle-bound arm flexing. Notice that the ad contains as few words as possible. Great design can achieve many things. In this case, a very effective advert that also shows us the product packaging and end result in one glance. Simple. Brilliant.

[Via Back In Skinny Jeans]