London Calling!
At heart, I'm a rebel. If there's a sign on a street that says "no pedestrians" you can bet I'll start walking down it to see the great view I must be missing. (Just ask Jim.) It isn't that I don't like rules. I just refuse to follow silly guidelines set by "cautionists" who drive 35 in he 40 lane of life.
My father (a military officer) taught me to always question authority. He wanted me to think for myself. My mother had her own influence. She wanted to be sure I was able to take care of myself and avoided the pitfalls of being a 'damsel in distress' one day. I wonder if they knew they were creating a serial entrepreneur?
Because of these early influences, I've always had a passion for studying renegade leaders like Richard Branson. Branson understands that to succeed you must be willing to change. You must also be willing to fail and try something new. The collection of diverse Virgin companies is proof positive that diversification, perseverance and being a rule-breaker can bring about success in business.
With that, I've been studying Branson's crazy ways and having a blast researching how Virgin advertises its many services. Ads are ususally tongue-in-cheek, edgy and boundary pushing. Just like the company itself. Take this commercial for Virgin Atlantic for example:
Awkward? Yes. Memorable? Yes. Brand building. You betcha. It works because Virgin Atlantic wants you to know they are different from the competition. This isn't British Airways, folks. It's Richard's way of having fun with his company's advertising. And it works.
Stay tuned for more installments of Brand Building the Branson Way. And if anyone can put me in touch with Sir Richard himself, drop us a note. If anyone would have fun with business blogging it's Virgin.
My father (a military officer) taught me to always question authority. He wanted me to think for myself. My mother had her own influence. She wanted to be sure I was able to take care of myself and avoided the pitfalls of being a 'damsel in distress' one day. I wonder if they knew they were creating a serial entrepreneur?
Because of these early influences, I've always had a passion for studying renegade leaders like Richard Branson. Branson understands that to succeed you must be willing to change. You must also be willing to fail and try something new. The collection of diverse Virgin companies is proof positive that diversification, perseverance and being a rule-breaker can bring about success in business.
With that, I've been studying Branson's crazy ways and having a blast researching how Virgin advertises its many services. Ads are ususally tongue-in-cheek, edgy and boundary pushing. Just like the company itself. Take this commercial for Virgin Atlantic for example:
Awkward? Yes. Memorable? Yes. Brand building. You betcha. It works because Virgin Atlantic wants you to know they are different from the competition. This isn't British Airways, folks. It's Richard's way of having fun with his company's advertising. And it works.
Stay tuned for more installments of Brand Building the Branson Way. And if anyone can put me in touch with Sir Richard himself, drop us a note. If anyone would have fun with business blogging it's Virgin.
posted by franki durbin @ 9:32 AM PERMALINK
1 Comments:
Love that commercial. But does it play on American airwaves? It really does have a British sensibility to it. And I'm just thinking of the flack the Snickers ad (which premiered on Super Bowl Sunday) got.
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