Taste Infringement Lawsuit

There's good marketing and there's bad marketing and then there's CokeZero getting sued for taste infringement Coca Cola marketing employers.

It's a brilliant plan - and they really pull it off. You find yourself laughing and thinking that this is a clever commercial that really drives home the point.

The premise is that two Coca Cola marketing guys want to sue their fellow employees over in the CokeZero product line for copying the taste too exactly. They sit with a number of lawyers and try to figure out how they can make the Coke Zero manager "curl up into the fetal position."



It's a good idea - hard to pull off, but a good idea, and they really do a good job from the entertainment angle, but then you realize that some of the videos are not actors, but real lawyers that are put into the situation by the ad agency. The marketing guys are improv actors, but three of the seven lawyers that are filmed are real attorneys.

Now that's funny.