AG Edwards Nest Egg Video

I was disappointed I couldn't find the video to play for you, but I truly enjoy the "Nest Egg" commercials AG Edwards has been using in their national branding campaign.

The latest has a man who is switching jobs, and the commercial opens with everyone wishing him well, before waving him out the door. As soon as he is gone, they descend on his office like a horde of jackals and stop taking his office supplies (a time honored tradition at companies where they lock the supply cabinets).

The man realizes he forgot something, and goes back to pick up his nest egg from a cabinet, as the voiceover talks to you about transferring your retirement plan. All in all it's a great commercial.

Except...it has some music. The music is great - fits the commercial, and is composed by Wendall J. Yuponce, but it has one major flaw. The music is also featured in Curb Your Enthusiasm, the popular Larry David sitcom on HBO. I like the commercial, and love the creativity, but the idea of Larry David managing my money isn't going away.

Granted, I'm probably not the target audience for the commerical (Is it for BabyBoomers? I'm Gen X, so maybe it is), but still - I'm not a big fan of using pop culture to sell serious products.

What's next - the Friend's theme song for State Farm? Sing it with me - :I'll be there for you, when the rain starts to fall," (policies may not apply in Mississippi).