Dilemma

Kohler has been hitting us with their high style commercials for a while. Most conjure up visions of upscale living and luxury, but the latest spot dubbed "Dilemma" is a bit more Bourne Supremacy than previous installments to the campaign. Maybe I'm just in the mood for darker fare now that our beloved Sopranos has returned, but this spot has more cinematic flair than the rest of the campaign.

Most of the earlier spots were decidedly serious and austere (think "Architect" and "Party"), but the new spots indicate Kohler may be ushering in a wave of humour. "Dilemma" and "Jo's Plumbing" both feature toilets, and find an unusual way to highlight the key feature of each piece. The product in "Dilemma" is a raised to the status of art in the European estate where the final scenes of the spot take place. And while "Jo's Plumbing" isn't always a fan favorite, it drives the point home that this is one toilet you can't easily clog.

Love them or hate them, I love that Kohler - a mainstream bathroom fixture brand - is making great strides to raise commodes and sinks to new heights through creative storytelling. Best of all, Kohler prominently places the spots on the corporate web site for all to see. Enjoy.