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Brandstorming is a team blog written by Jim and Franki Durbin. We like to think of it as our idea playground.
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Wednesday, May 16, 2007

Hotels Begin Selling Fun

For me, a good hotel bed is judged by its 'squish factor'. I look for comfort, softness and what I call sleepability. But GeekSugar points us to a new site where globetrotters can showcase the ideal hotel chains and beds for bouncing. That's right hipsters, jumping on the bed is en vogue.

The culmination of this global bounce-a-thon takes place at BedJump.com, a site showcasing bouncy hotel beds across the world. The site is certainly getting enough buzz, but it's really HotelsbyCity.net, a vacation packaging site savvy enough to use its blog to attract customers to their site.

Clever approach. And not a bad marketing idea for the destinations. What better way to promote a hotel than by showing how much fun it was to stay there? Each entry comes with a brief description of the traveler, a link to the hotel and the featured city. My favourite so far? Fernando, the hotel bed jumping aficionado vamping it at the 5-star Dharmawangsa Hotel in Jakarta, Indonesia. Much fun.

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