Quicker, Better, Faster: The Goal of Social Media

One of the more useful aggregators in the social media space is Mashable.com. Covering everything Web 2.0, Mashable gives not only the news about new software, killer apps, and paradigm changing social network sites, but actually does the job of reviewing tools that can help us make Web 2.0 about ease of use.

Two recent examples are 6 Ways to Measure Your Blog Success, and Video Toolbox: 150+ Online Video Tools and Resources.

The beauty of the fast pace of technological change is much of what we used to pay for is now free. What this means for corporate and small business marketing is that tools are available for you to pick up and use right out of the box.

With posts aggregating the best knowledge out there, you have the opportunity to learn more than your competitors, and to do more, quicker.

Quicker, better, faster - isn't that what we're looking for? I'll leave you with one quote from a client, who just recently took one of our training courses in blogging.

"Among my peers, I'm now considered the smartest in terms of having information at my fingertips." The act of reading blogs has given this client the ability to sort information and take in stories faster and more reliably than his competitors.

Isn't it about time you were considered the smartest in your peer group?