Some Families Have All The Luck

Does blogging run in the family? It does for the Joiner Brothers. No, it's not another boy band, but rather Eric and Harry Joiner, an unlikely pair of professionals who have used blogging to further their careers.

Those who know me, know Harry. Harry is the Marketing Headhunter, the owner of an Atlanta-based staffing firm specializing in e-commerce consulting. Harry is a fixture in the recruiting blogs firmament, having been featured in the Wall Street Journal, and more important, recently passing 10,000 downloads of his v-card from his blog. The Marketing Headhunter brings in a lot of qualified candidates for Harry's clients, and the secrets to his success apparently can be passed on.

Eric Joiner is new to blogging, having picked it up at the behest of his brother, before spinning off to start Freight Dawg, his commentary on working in the logistics business.

Curious how blogging can help your career? After just a few months of writing quality content in his field, Eric's blog just got picked up as a content provider for Supply Chain Daily, a division of Reed Business, who also print Logistics Management Magazine. That's a big deal in Eric's industry - and by focusing his content just on his business, he caught the notice of an industry trade magazine.

Eric now has a platform to put his thoughts and experience out to his group of peers. In effect, his blog has now transformed him from just another guy to a voice in the industry. Kudos to Reed Business for being smart enough to pick up another Joiner brother, and congratulations to Eric with our best wishes for his continued success.

Logistics and Supply Chain. Niche Blogging at its finest, and another successful Blog Case Study.