The Influence Of The Internet On the Customer
We preach transparency around these here parts, suggesting to those in charge of marketing departments that the coming wave of customer reviews is something that has to be prepared for prior to its crashing on the desk of your CEO.
Customers, using blogs, video, podcasts, newssites like Digg, and referrer software are going to start talking about your company online.
Cable providers, cell phone carriers, and computer manufacturers are just the start. Soon auto dealers, real estate agents, recruiters, and thousands of other retail and big ticket operations with considerable customer contact are going to start seeing their name appear in local search engines.
Imagine Angie's List for your business. Angie's list rates housing contractors like plumbers and sunroom installers based on real customer experience. If your industry had such a system, how would you fare?
And don't think this is another version of the Better Business Bureau. This is the internet, my friends - wide open spaces.
The internet just took a big jump, up 13% in the lives of Americans who consider it the most essential media tools in their life.
Having surpassed newspapers long ago, internet made the jump past radio, and is now just a few percentage points away from taking the number one slot from television.
How much money does your company spend on newspaper and radio ads? How much on television? Considering what your customers find important, are you putting your dollars in the right place?
The answer, sadly, is the people who should be reading these reports don't even know it's an issue, or hear the surf coming, but lack the expertise to do anything about it.
How about another ad buy in the local paper, Chuck?
Brains on Fire summarizes the emarketer report to its essential story.
Are you prepared? Start asking questions.
Customers, using blogs, video, podcasts, newssites like Digg, and referrer software are going to start talking about your company online.
Cable providers, cell phone carriers, and computer manufacturers are just the start. Soon auto dealers, real estate agents, recruiters, and thousands of other retail and big ticket operations with considerable customer contact are going to start seeing their name appear in local search engines.
Imagine Angie's List for your business. Angie's list rates housing contractors like plumbers and sunroom installers based on real customer experience. If your industry had such a system, how would you fare?
And don't think this is another version of the Better Business Bureau. This is the internet, my friends - wide open spaces.
The internet just took a big jump, up 13% in the lives of Americans who consider it the most essential media tools in their life.Having surpassed newspapers long ago, internet made the jump past radio, and is now just a few percentage points away from taking the number one slot from television.
How much money does your company spend on newspaper and radio ads? How much on television? Considering what your customers find important, are you putting your dollars in the right place?The answer, sadly, is the people who should be reading these reports don't even know it's an issue, or hear the surf coming, but lack the expertise to do anything about it.
How about another ad buy in the local paper, Chuck?
Brains on Fire summarizes the emarketer report to its essential story.
25 Million US adults regularly share information on products and services online (they expect that to grow to 34M by 2011). Included in the same article, a BigResearch Study reveals that 91% of US adults regularly or occasionally seek out information on products.In other words, the influencers are online talking about your product, and 91% of Americans are going online to check them out.
Are you prepared? Start asking questions.
posted by James Durbin @ 9:36 AM PERMALINK
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home