Apparently, You Can Be Too Bold...

I for one, loved the new iMac ads that touted its svelte silhouette. The ads simply stated: that read "The new iMac. You can't be too thin. Or too powerful." Simple. Bold. Effective. Exactly the way I want my ads (and my hardware) to be.

But alas, the portion of our population with eating disorders (and those struggling to help them) pushed Apple to rethink their marketing strategy.

GeekSugar has the scoop:

After some scolding by the Alliance for Eating Disorders Awareness, who asked Apple to rethink the campaign, Apple has taken down the ads, which now just read "The all new, all-in-one iMac." Prior to the edit, the Alliance sent out a strongly worded press release noting that one can be too thin.

As a proponent of bolder, edgier advertisements it bothers me to see a company bowing to external pressures for ads taken out of context. If this were a weight loss product advert, or a commercial for a new line of pants sold only in size 0 and 00 I can see why groups would be outraged. But I must admit I took notice and loved the boldness of Apple's twist on the "you can never be too rich or too thin" phrase. But then again, I'm not struggling with an eating disorder, so who am I to judge?

Now, let's get back to that 'you can never be too rich' bit....