Book To Review: The Art Of Digital Branding

Franki and I are blog consultants in St Louis. Hmmm, that's too narrow. We're interactive marketing consultants. That's too broad, and it always means that we have to explain more what we do.

I know. We're social media consultants. Sounds interesting, describes what we do, and looks good in the search engines. And it has an easy follow-up. We help people look and sound good online. It's not grammatically correct, but it makes sense to most people.

So the question is why people need to improve their online profile. And why would they turn to us? You turn to us because we're awesome we have a track record of success and a portfolio of beautiful pieces, plus we're fun to work with, but the question of why this is important is a bigger topic than a blog post.

Luckily there's a book that address the importance of looking good online digital branding. At least one author calls it The Art Of Digital Branding. Ian Cocoran, is a branding consultant that writes for brandchannel.com, and his publisher forwarded me a copy of his book for review.

It looks great (a good sign for a branding book), but I've only skimmed it. The book describes simple steps you can take to improve your online brand, and covers some companies that get it very, very wrong. I'll get to it this week and post my thoughts.