Plum Crazy For American Express

I don't need one. I have absolutely no need for one. Their terms and conditions, while generous, aren't something that has any real value to my company. My lines of credit are sufficient for our needs, and I get better rates from my bank than any credit card.

It's a silly color. I much prefer the AMEX Blue in my wallet, which although it looks fake, it at least is pleasing to the eye.

I mean, who ever heard of a Plum credit card? Gold, Silver, Platinum - these make sense. Precious metals mean wealth.

But A Fruit? And a plum of all things? Is the plum more serious than a cherry, or less likely to be made fun of than a kumquat?

So why, oh why, do I want one so bad?