The Right Way To Build Traffic To Your Blog
January will be our second full year of selling blogging and social media services. In that time, we've worked with over 40 clients on blogs, blog marketing, web design, social media training, RSS marketing, and even a print project or two.
One thing stands out in all those projects. As long as our clients continue writing and following our training, they are successful. Blogging is a tough sell. It's unlike most services in that much of the effort comes from the client, which leads to the inevitable realization that they are paying us for something they have to do. At the same time, the rewards for those who continue blogging always exceed the ROI numbers they get in their proposals.
Blogging changes the way you do business, in a very positive way, and that's the hard part to sell. As Franki and I have worked on client's projects, we've added several new ones for ourselves.
I started 24thstate, a political blog. Franki started Life In A VentiCup, which is very successful in traffic, and yet is one written for fun, not profit. There's a lesson in there (actually, I'll give it to you).
The lesson is Franki 1) writes what she finds interesting, 2) links to other blogs of interest, 3) comments on other people's blogs that she finds interesting, and 4) responds to comments on her own site.
That's the secret, and the point of this post. Blogging is something you pay for, it's something you do. As consultants, our job is to teach you how to avoid potholes and help you find groups of other interesting people (We also make you look good). For our clients that our writing, bless you folks - thank you for working with us.
For those that have fallen off the wagon - get back on that blog!
Some recent examples of our work:
One thing stands out in all those projects. As long as our clients continue writing and following our training, they are successful. Blogging is a tough sell. It's unlike most services in that much of the effort comes from the client, which leads to the inevitable realization that they are paying us for something they have to do. At the same time, the rewards for those who continue blogging always exceed the ROI numbers they get in their proposals.
Blogging changes the way you do business, in a very positive way, and that's the hard part to sell. As Franki and I have worked on client's projects, we've added several new ones for ourselves.
I started 24thstate, a political blog. Franki started Life In A VentiCup, which is very successful in traffic, and yet is one written for fun, not profit. There's a lesson in there (actually, I'll give it to you).
The lesson is Franki 1) writes what she finds interesting, 2) links to other blogs of interest, 3) comments on other people's blogs that she finds interesting, and 4) responds to comments on her own site.
That's the secret, and the point of this post. Blogging is something you pay for, it's something you do. As consultants, our job is to teach you how to avoid potholes and help you find groups of other interesting people (We also make you look good). For our clients that our writing, bless you folks - thank you for working with us.
For those that have fallen off the wagon - get back on that blog!
Some recent examples of our work:
Blast Companies: SituationalMarketing, the product blog for ConsumerDecoder.
CorporateCitizen07 - a report on corporate responsibility, sustainibility, and workforce development.
Netshare.com - a community for executives to network
Flektor-Blog: A very cool photo, video and music editing tool that also creates online poll with themes.
BearingFruitConsulting: Blog coming in a few days - its a recruitment consulting company.
Labels: blog case studies, blog marketing, comments, traffic
posted by James Durbin @ 11:14 AM PERMALINK
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