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Brandstorming is a team blog written by Jim and Franki Durbin. We like to think of it as our idea playground.
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Friday, December 28, 2007

Are You On?

It's the Snoop song and the ubiquitous gold capped tooth at the end that really makes this commercial work for me. I absolutely love it when a brand has a good time with the image of their product, and it's clear XM is doing just that. Their closing line for the spot is a hook: "XM: Are you on?"

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