It's My Ce**al In A Box, Girl

Rohit, one of my favorite marketing bloggers, points us to a series of viral videos in introducing a new Ogilvy video pushing Honey Bunches of Oats. I played the video, hoping for great results, but I think the video is missing something. Maybe because it's only 6:30, and that's a little early for this kind of humor, but I think the video is a bit too derivative.





It's "Tea Partay" meet's SNL's "D*ck in a Box." Way too many crude jokes in a short period of time, and when you're talking about cereal instead of alcohol or Justin Timberlake, the jokes seem telegraphed. When you wake up in the morning with a big surprise, you know it's bowl of cereal. And masticating is an old joke - I literally heard it back in middle school.

The video is clever, and the production quality is great, and I completely sympathize with the makers. It's hard to do stuff like this. There's a fine line between funny and cheesy, and I don't know if I could do better. It does show how hard it is to manufacture viral success. Take heart, Ogilvy. SNL had to do thousands of videos to get a few hits. For every Cowbell or Narnia, there's hundreds of Massive Headwound Harrys and Toonces the Driving Cats.

For more on the Early Dawn Knights and the video, check out IMadeYouBreakfastInBed.com. If you disagree, and dig the video, feel free to leave a comment or send me a link with your review.