Reality Bites

This is definitely my favorite campaign running right now. There's something very 'every man' about watching this guy struggle to leave the perfect 'morning after the first date' voicemail. It's painful to watch, because he could be your sister's boyfriend, your brother, your brother-in-law. He just seems so familiar, and the spots are done with such a genuine tone. I just love them. These T-Mobile commercials are so TiVo-proof for me, that I end up rewinding them to see it again. That's good.



Be sure to see this one too.