Chester Returns...

I have vague memories (or assumptions) about Chester the Cheetah, the iconic feline of Cheetos. But we've seen the new commercials, and none of the mental images I had of this creature are visible in the TV spots. To say they are uncomfortable is an understatement...but I'll give the creative pros behind the campaign major points for being memorable and leaving a strong impression.

Here's the creepy airplane one...



But I will concede that this one - which pokes fun at neat freaks like myself - is actually very funny. (Maybe its because Chester isn't massaging a stewardess's shoulders.)