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Brandstorming is a team blog written by Jim and Franki Durbin. We like to think of it as our idea playground.
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Friday, February 01, 2008

College Student Uses Blog To Get Hired

From Secrets of the Job Hunt, we have the exciting story of Andrew Cafourek, a University of Missouri student who used a blog in California to land a job with a marketing firm in St Louis. Andrew is a regular reader of Jeremiah Owyang, a Forrester analyst who covers social media marketing. I've met Jeremiah, and follow his work closely, as he is one of the people at the forefront of my industry.

Andrew decided to leave comment at this post, asking for help in his job search. Lisa Young, an St Louis employee of Outrider (and blogger), saw Andrew's comment and reached out to him. The result was an interview, a job offer, and an acceptance. Andrew starts Monday.This is not that surprising, as it's basically the principles of networking that recruiters use each day. What's different is that blogs are considered trustworthy sources by candidates and recruiters alike. Jeremiah's blog is a great place to find people interested in social media marketing. It's a targeted community, one where you would expect to find social media employees.

And in this case, it just so happens that a California blog helped a Missouri college student land a job in St Louis. What will your story be?

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