Build-A-Bear Launches New Site

I was searching through the mobile marketing world, looking for information for the situational marketing.com (the Blast Companies blog), and I ran across a Kansas City based marketer who was involved in a recent launch of a new Build-A-Bear site.

Build-A-Bear is based in St Louis, and is really a small business phenomenon, growing in leaps and bounds over the last several years, and lifting the hearts of children with personalized bear creation. It's a fun company - where are all of the titles are either bear-specific (and sometimes unbearable), so if you want to be the Chief InBearmation Officer (I'm not making that one up), BaB is the place to be.

Mark Logan covers the creative launch of BuildaBearville on his site bemomobi.

Today we launched the new Build-a-Bearville, it's a virtual world where kids can bring the Build-a-Bear Workshop animals to life. The team putting together the world has done an outstanding job, and the world looks wonderful and should be a ton of fun.

It's also a huge development that really enhances and extends the brand. It will be fun to see the population and play patterns develop over time.

It's an exciting site, one I'll have to set the nieces and nephews on, if they haven't already experienced it. A screen shots of the front page.