Plastic Surgery Blogging

One of our clients is Renaissance Plastic Surgery in St Peters. This practice has three doctors and is known for quality control. Their challenge was to update their website, add and understand a blogging component, and lay out a basic marketing plan for newsletters, seminars, and local market advertising.

The site is up, and the look and feel is modern, but also filled with calls to action, as the primary purpose of the site is to drive phone calls and email contacts for those interested in surgical and medical spa procedures.

The Renaissance Plastic Surgery blog has been up and running since May of this year, and it's content is a mix of doctor's writing, local content, and thoughts from the staff. The blog is built on Typepad, and has several authors who take turns writing and linking to stories of interest. It is not simply a marketing ploy. The blog is designed to make the practice more aware of local matters, questions people have, and provide a platform for anything they do in the future.

Ultimately, the goal is all the same. Get more clients into the building who are already comfortable with the doctors and the staff. Humanize the process and explain the advantages of Renaissance over the competition without having to sell.