durbin media
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Brandstorming is a team blog written by Jim and Franki Durbin. We like to think of it as our idea playground.
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Wednesday, June 20, 2007

Durbin Media In The News

I was interviewed by a reporter for PBS's Media Shift on the TechDirt Insight Community. I've lost weight since the headshot, but man is that a nicely tied tie. Franki got it for me at Nordstrom's.

I wrote about my experiences with the TechDirt Insight Community just recently, and after chatting with the staff, they suggested me to speak to Mark Glaser, who was doing a story on them.

From the article:
“You talk to the people who use traditional analysis and that’s their big complaint: There’s one wise man on the hill, he’s studying this market, but who is he? What if he’s wrong?” Masnick told me. “So our idea is getting all these different analysts and having them work together — you’re not just getting one of them, and you’re getting it from different angles. Someone who’s an expert in technology, one is an expert in marketing, one is an expert in public policy, and you’re getting them all to express their opinions and interact with each other."
That's why it's a community and not just a for sale information site. It's also social media heavy, so I get to think about business topics, pitch my ideas, and then compare them to other social media consultants. Not a bad way to gather sales leads.

If you're coming from the article, and are looking for expertise in building communities around a product, service, or industry, check out our contact info in the top navigation.

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